World-Class Marketing Strategy for Every Churchand the Organizations That Serve Them
CMO.Church is on a mission to make world-class marketing strategy available to every church on the planet. We partner with a few of the best organizations in the church market, grow their audiences, and turn what works into free resources that help churches everywhere.
What CMO.Church actually is
We're on a mission to make world-class marketing strategy available to every church on the planet. Here's how we do it.
We partner with a few great organizations
We work hands-on with a small number of world-class organizations in the church market to grow their audiences, get leads, and serve churches well.
We turn what works into free content
Everything we learn becomes free content that serves churches and shows them the path ahead, so any church can benefit, not just the organizations we work with.
We put it where churches already are
We share that content inside the Art of Leadership Academy and everywhere else we can reach church leaders, so world-class strategy keeps spreading to more churches.
We deliver all of this by placing fractional CMOs, with Engaged Advisory and free Skool tiers so there's a way to work with us at every stage.
Who we partner with
We work closely with a small number of organizations in the church market that:
Why most church-facing companies struggle with growth
Most companies that serve churches struggle with:
The result: inconsistent revenue, stressed teams, and no clear plan.
Our Proven Approach
We use a simple 3-step system, Create, Test, Amplify, to help our partners grow their audience of pastors and church leaders.
Create
Create a "10 out of 10" lead magnet.
- Look at your past viral content to predict future virality
- Package it as a simple, easy-to-consume resource
- Deliver value in the first 30 seconds
- Best lead magnets are one-page printable documents
Test
Test it with a simple landing page.
- Create a clean landing page: headline, copy, form, and nothing else
- Drive 100 page views from your warm audience
- Look for 40%+ conversion rate (industry standard is 20%)
- Tweak headline and creative until you hit 40%
Amplify
Amplify it to the world.
- Send to all your channels: YouTube, social, email list
- Run paid ads if you have more money than time
- Do outreach if you have more time than money
- Double down on what works and keep scaling
Modern tools. Human strategy.
Behind the scenes, we use modern tools and intelligent automation to accelerate research, improve clarity, and optimize performance, but the strategy is always human.
You get the best combination possible: next-generation capability plus hands-on leadership from a seasoned marketing operator.
How we work together
We deliver world-class marketing strategy by placing fractional CMOs inside the organizations we serve.
Three ways to work with us, depending on where you are in your growth journey.
Every growth journey has critical decisions. We've partnered with leading organizations in the church market and know exactly what works.
Trusted By Leading Organizations
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Meet your guide
I'm Dillon Smith, a fractional CMO and growth strategist for organizations that serve the church.
Over the past 7 years, I've helped church-facing organizations grow their email lists from 70K to 220K+ subscribers, dramatically lower cost per lead, 8x their YouTube channels, and fill events, all while building systems that make growth repeatable, not random.
I've worked with organizations like Life.Church, Carey Nieuwhof, and other leaders in the church space. I bring that experience to every engagement.