FOR MINISTRIES SERVING FOSTER AND ADOPTIVE FAMILIES

    Reach 3,000 Foster and Adoptive Parents in 90 Days

    Your ministry exists to support families who open their homes. We help you create the right free resource, put it in front of the parents who need it, and turn that connection into an audience you can continue serving.

    Book a 15-Minute Discovery Call

    Choose a time for your call. We’ll confirm whether your ministry and audience qualify.

    Your Ministry
    Valuable Free Resource
    3,000 New Families
    Ongoing Relationship

    343,077

    children were in foster care at the end of FY 2023.

    Will the families serving them find your ministry?

    Source: U.S. Children's Bureau, AFCARS FY 2023

    A FAMILIAR PROBLEM

    Your Ministry Was Created to Support Families Who Open Their Homes

    But the foster and adoptive families your ministry is equipped to serve may not know it exists. Valuable training and support stays buried in content libraries. Organic reach changes from month to month. Teams keep publishing without a predictable way to turn that work into relationships.

    Your ministry does not necessarily need more content. It needs a reliable way to connect its best ideas and resources with the families they were created to serve.

    01

    Valuable resources are difficult to discover

    02

    Organic reach is unpredictable

    03

    Anonymous views do not build an owned audience

    04

    Ministry impact is difficult to measure and communicate

    THE OFFER

    3,000 Foster and Adoptive Parents Your Ministry Can Continue Serving

    We build a lead-generation campaign around your ministry’s mission. Together, we identify a valuable free resource that addresses a real need foster and adoptive families face. Then we test the message, advertise it to the right audience, and pass every new lead directly to your ministry.

    WHAT YOU RECEIVE

    • 3,000 qualified leads
    • Delivered within 90 days
    • Names and email addresses your ministry owns
    • An audience of families you can continue nurturing
    • A campaign and resource that can keep working
    • Clear reporting for your leadership and donors

    THE FRAMEWORK

    Create. Test. Amplify.

    CMO.Church uses a proven three-step process to turn your ministry’s knowledge into a measurable audience-growth engine.

    01

    CREATE

    Create a 10/10 Free Resource

    We help you identify the need foster and adoptive parents feel most clearly and develop a resource they will genuinely want. It may be a trauma-informed guide, devotional, training series, respite or support roadmap, course, or something else entirely. The format follows the need, not the other way around.

    02

    TEST

    Test the Message Until It Connects

    We develop the positioning, landing experience, and advertising creative, then test them before scaling. We look for evidence that the resource and message genuinely resonate with the audience.

    03

    AMPLIFY

    Reach the People Who Need It

    Once the campaign is working, we use Meta advertising to connect the resource with foster and adoptive parents. Every lead is delivered to your ministry so you can continue the relationship.

    HOW WE WORK

    We Build the Engine With You

    You bring the ministry expertise. We bring the strategy, campaign, creative, and distribution system.

    • Audience and offer strategy
    • Free-resource ideation and development
    • Messaging and copywriting
    • Static ad creative
    • Landing-page strategy
    • Meta campaign setup
    • Ongoing testing and management
    • Lead delivery
    • Initial email nurture guidance
    • Measurement and reporting

    OWNED AUDIENCE

    More Than Views. Families You Can Keep Serving.

    A view disappears. A social-media impression disappears. A qualified lead gives your ministry permission to continue the relationship.

    Once a family requests your resource, you can continue helping them through teaching, encouragement, additional resources, events, community, and opportunities to support the mission.

    Discover→
    Receive Help→
    Build Trust→
    Grow→
    Participate→
    Support the Mission

    Formation with John Ortberg

    5,000+ spiritual seekers

    at less than $1.50 per contact.

    Who does your ministry need to reach?

    THE GUARANTEE

    If We Come Up Short, We Refund the Difference

    For every qualified engagement, we agree on the audience, the definition of a lead, the media budget, and the 90-day campaign requirements before work begins.

    If we deliver only 80% of the promised leads, we refund 20% of our agency fee. If we deliver only 50%, we refund 50% of our agency fee.

    “Our incentives stay aligned with your mission.”

    The guarantee applies to approved audiences and depends on the agreed media budget, timely client approvals, functioning technology, and fulfillment of the campaign agreement. Advertising spend is paid directly to the advertising platform and is not part of the agency-fee refund.

    QUALIFICATION

    Is Your Ministry Ready to Reach More of the Right People?

    Good fit

    • Your organization equips, trains, or supports foster and adoptive families.
    • You have expertise, teaching, or intellectual property that can become a valuable free resource
    • You want to build an audience rather than merely purchase impressions
    • Your team can continue nurturing new leads
    • Your leadership values measurable ministry reach
    • You are prepared to invest in paid distribution
    • You can review and approve campaign materials promptly

    Not a fit

    • A local-church attendance campaign
    • An organization with no defined audience
    • An organization seeking guaranteed donors or sales
    • An organization unwilling to create something genuinely valuable for free
    • An organization without the capacity to follow up with leads

    THE NEXT STEP

    What Happens Next

    1. 01

      Choose a Time for Your Call

    2. 02

      Join a 15-Minute Discovery Call

    3. 03

      We Evaluate Your Audience and Campaign Fit

    4. 04

      If It Is a Fit, We Recommend the Right Path Forward

    The call is short and practical. We will discuss who your ministry serves, what resources or expertise you already have, and whether we believe the 3,000-lead goal is realistic for your audience.

    COMMON QUESTIONS

    A practical conversation, not a leap of faith.

    A person within the approved audience who voluntarily provides at least a name and email address to receive the ministry’s free resource. Phone numbers may be included when appropriate.

    The Families Your Ministry Exists to Serve Are Out There

    Let’s determine what they need, create the right invitation, and help 3,000 of them discover your ministry in the next 90 days.

    Book a 15-Minute Discovery Call

    Book a 15-minute call. No pressure and no obligation.