FOR MINISTRIES BRINGING FAITH AND MENTAL HEALTH TOGETHER

    Reach 3,000 People Looking for Faith-Informed Support in 90 Days

    Your ministry exists to help people find hope and support without leaving their faith behind. We help you create the right free resource, put it in front of the people who need it, and turn that connection into an audience you can continue serving.

    Book a 15-Minute Discovery Call

    Choose a time for your call. We’ll confirm whether your ministry and audience qualify.

    Your Ministry
    Valuable Free Resource
    3,000 New People
    Ongoing Relationship

    23.4%

    of U.S. adults had a mental illness in the past year, totaling 61.5 million people.

    Will they find your ministry?

    Source: SAMHSA, National Survey on Drug Use and Health, 2024

    A FAMILIAR PROBLEM

    Your Ministry Was Created to Bring Faith and Mental Health Together

    But the people looking for faith-informed support may not know your ministry exists. Valuable teaching and training stays buried in content libraries. Organic reach changes from month to month. Teams keep publishing without a predictable way to turn that work into relationships.

    Your ministry does not necessarily need more content. It needs a reliable way to connect its best ideas and resources with the people they were created to serve.

    01

    Valuable resources are difficult to discover

    02

    Organic reach is unpredictable

    03

    Anonymous views do not build an owned audience

    04

    Ministry impact is difficult to measure and communicate

    THE OFFER

    3,000 People Your Ministry Can Continue Serving

    We build a lead-generation campaign around your ministry’s mission. Together, we identify a valuable free resource that meets a real need for faith-informed support. Then we test the message, advertise it to the right audience, and pass every new lead directly to your ministry.

    WHAT YOU RECEIVE

    • 3,000 qualified leads
    • Delivered within 90 days
    • Names and email addresses your ministry owns
    • An audience you can continue nurturing
    • A campaign and resource that can keep working
    • Clear reporting for your leadership and donors

    THE FRAMEWORK

    Create. Test. Amplify.

    CMO.Church uses a proven three-step process to turn your ministry’s knowledge into a measurable audience-growth engine.

    01

    CREATE

    Create a 10/10 Free Resource

    We help you identify the need your audience feels most clearly and develop a resource people will genuinely want. It may be a devotional, small-group curriculum, caregiver guide, training for church leaders, course, video series, or something else entirely. The format follows the need, not the other way around.

    02

    TEST

    Test the Message Until It Connects

    We develop the positioning, landing experience, and advertising creative, then test them before scaling. We look for evidence that the resource and message genuinely resonate with the audience.

    03

    AMPLIFY

    Reach the People Who Need It

    Once the campaign is working, we use Meta advertising to connect the resource with people looking for faith-informed mental health support. Every lead is delivered to your ministry so you can continue the relationship.

    HOW WE WORK

    We Build the Engine With You

    You bring the ministry expertise. We bring the strategy, campaign, creative, and distribution system.

    • Audience and offer strategy
    • Free-resource ideation and development
    • Messaging and copywriting
    • Static ad creative
    • Landing-page strategy
    • Meta campaign setup
    • Ongoing testing and management
    • Lead delivery
    • Initial email nurture guidance
    • Measurement and reporting

    OWNED AUDIENCE

    More Than Views. People You Can Keep Serving.

    A view disappears. A social-media impression disappears. A qualified lead gives your ministry permission to continue the relationship.

    Once someone requests your resource, you can continue helping that person through teaching, encouragement, additional resources, events, community, and opportunities to support the mission.

    Discover→
    Receive Help→
    Build Trust→
    Grow→
    Participate→
    Support the Mission

    Formation with John Ortberg

    5,000+ spiritual seekers

    at less than $1.50 per contact.

    Who does your ministry need to reach?

    THE GUARANTEE

    If We Come Up Short, We Refund the Difference

    For every qualified engagement, we agree on the audience, the definition of a lead, the media budget, and the 90-day campaign requirements before work begins.

    If we deliver only 80% of the promised leads, we refund 20% of our agency fee. If we deliver only 50%, we refund 50% of our agency fee.

    “Our incentives stay aligned with your mission.”

    The guarantee applies to approved audiences and depends on the agreed media budget, timely client approvals, functioning technology, and fulfillment of the campaign agreement. Advertising spend is paid directly to the advertising platform and is not part of the agency-fee refund.

    QUALIFICATION

    Is Your Ministry Ready to Reach More of the Right People?

    Good fit

    • Your organization helps people and churches address mental health from a faith-informed perspective.
    • You have expertise, teaching, or intellectual property that can become a valuable free resource
    • You want to build an audience rather than merely purchase impressions
    • Your team can continue nurturing new leads
    • Your leadership values measurable ministry reach
    • You are prepared to invest in paid distribution
    • You can review and approve campaign materials promptly

    Not a fit

    • A local-church attendance campaign
    • An organization with no defined audience
    • An organization seeking guaranteed donors or sales
    • An organization unwilling to create something genuinely valuable for free
    • An organization without the capacity to follow up with leads

    THE NEXT STEP

    What Happens Next

    1. 01

      Choose a Time for Your Call

    2. 02

      Join a 15-Minute Discovery Call

    3. 03

      We Evaluate Your Audience and Campaign Fit

    4. 04

      If It Is a Fit, We Recommend the Right Path Forward

    The call is short and practical. We will discuss who your ministry serves, what resources or expertise you already have, and whether we believe the 3,000-lead goal is realistic for your audience.

    COMMON QUESTIONS

    A practical conversation, not a leap of faith.

    A person within the approved audience who voluntarily provides at least a name and email address to receive the ministry’s free resource. Phone numbers may be included when appropriate.

    The People Your Ministry Exists to Serve Are Out There

    Let’s determine what they need, create the right invitation, and help 3,000 of them discover your ministry in the next 90 days.

    Book a 15-Minute Discovery Call

    Book a 15-minute call. No pressure and no obligation.